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End-to-end product design
I help teams identify the right opportunities before jumping into solutions. My approach combines user insight, behavioral data, and business context to frame problems clearly and reduce guesswork.
Mona Farahat
Senior Product Designer with 5+ years of experience across B2C and B2B products. I work across discovery, product strategy, interaction design, and experimentation to help teams solve real user problems and drive measurable business outcomes.
My experience spans marketplace growth, internal tools, and scalable design systems, with a strong focus on clarity, collaboration, and decision-making.
- 5+ Years in product design
- B2C + B2B Marketplace and SaaS systems
Skills
How I work across product and systems.
Structure + tokens
Design Systems
I build and scale an accessible tokenized design system to speed up delivery and ensure consistency across teams, enabling faster adoption for AI optimization.
Interviews + Product discovery
Owning Customer Voice
I turn user research and behavioral data into clear, actionable insights that inform product decisions. Identifying key friction points across journeys and translating them into measurable opportunities, ensuring product decisions are grounded in real user needs.
Career Journey
My 5 years career journey.
Design roles across SaaS, AI, marketplaces, and brand systems.
01
Kenzz
2023 - Present
Senior Product Designer
- Lead end-to-end design initiatives, from discovery to shipped high-impact solutions, for key product areas, partnering with Product, Engineering, and Data teams.
- Built and documented a tokenized, accessible design system that improved collaboration between design and engineering and increased team efficiency through AI integration.
- Improved the merchants activation by designing a SaaS merchants platform, streamlining onboarding and simplifying core order management workflows.
02
LyRise
Jun 2023 - Dec 2023
UI/UX Designer
- Designed a web-based SaaS platform for recruiters, improving how AI talent is searched, reviewed, and shortlisted.
- Improved the layout and hierarchy of the main dashboard to show open roles, top matches, and next actions in one place.
03
Vocus
2021 - 2023
Visual Designer
- Produced brand identities, marketing assets, and digital designs tailored to the needs of +20 accounts in different markets.
- Collaborated with teams to deliver culturally relevant design solutions for varied industries.
Case Studies
How strategy turns into product outcomes.
These case studies show how I approach product problems from insight to outcome, with a focus on user behavior, prioritization, and measurable impact.
27% increase in conversion through trust-based video shopping
How I identified hesitation in a high-value purchase journey and designed a more confidence-building experience for marketplace users.
12% increase in AOV through smarter product bundling
How I introduced “Buy Together” patterns earlier in the journey to encourage higher-value baskets and more intuitive add-on behavior.
Education
Foundations that shape how I design.
Degree
Design Major, Applied Arts
Academic foundation in visual communication, design craft, and form-making.
Course
Google UX Course
Structured learning in UX process, research, wireframing, prototyping, and usability.
Course
Interaction Design Foundation
Ongoing self-learning in UX, interaction design, and product thinking.
When I'm not designing
Outside of design,
I paint, make digital collages, and explore new cities. Personal creative work keeps me curious, observant, and connected to craft.
Contact
Let’s make something great.
Open to product design roles and thoughtful collaborations.
